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For significant investors or investor groups, the opportunity exists to develop an entire geographic area(s) known in marketing terms as an ADI (Area of Dominant Influence). An area developer would agree to build the number of Radiance Medspa’s required to significantly penetrate an ADI and build the Radiance brand name within that ADI marketplace. In return, the Radiance Medspa Franchising Group would provide exclusive rights to that investor group for that ADI market. There are approximately 208 ADI’s across the United States.
The ability to penetrate a single market with numerous Radiance Medspa locations can provide a real competitive advantage because it gives the area developer the ability to generate significant advertising pressure across the marketplace to build brand and generate leads of potential customers. Becoming an area developer may offer significant potential for the right investor or investment group. The Radiance Medspa Franchise Group is available to discuss area development rights with qualified investors and investment groups.
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